HALLMARK CARDS, INC.
E-commerce; Web-based product fulfillment system; Information Design
We managed the implementation of Hallmark’s first e-commerce website in 1997. This was prior to the company having in-house Replica rolex capabilities, so as one of the leaders in early Internet database development, we got the job. The website was HallmarkConnections.com, and in March 1998 this site was listed as one of the top 20 commerce sites on the Internet.
Our responsibilities included project management, marketing, budgeting, strategic planning, scheduling, information design, vendor selection, and contract negotiations. In addition to the transactional website, complete end-to-end automation of the supply chain was designed. This included a web-based product fulfillment system to support multiple drop ship vendors, real-time inventory tracking, and self-serve customer service systems (an extranet.) Customers and suppliers were empowered to create and modify orders in real-time. Back orders were eliminated because inventory control happened in real-time; in other words, when inventory on a Christian Louboutin sale specific product reached a prescribed low level, it was no longer shown as an option for purchase on the website. This solution contained several cutting-edge functions.
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Hallmark Cards: E-commerce; Web-based product fulfillment system; Information Design. Year: 1997
Logo courtesy of Hallmark Cards, Inc.