The Kansas City Council of Women Business Owners (KC-CWBO) put a happy face – rather, their members’ happy faces – on their homepage in an animation. As a marketing-driven design decision, having members’ faces conveys a sense of personality about the organization, as well as subtly showing that their membership is made up of some of the most successful women business owners in the area. The client says the design of their website helps to differentiate them from the various other business associations.

The KC-CWBO website was designed so that the client can update their own content, within parameters. “We are constantly updating and changing the web pages,” says co-founder Becky Wilson of WDS Marketing and Public Relations. “So it was important to us to be able to do that ourselves.”

Managing website content is so important, yet it is often overlooked. We encourage our clients to think of their web presence as almost a living thing, needing to have some attention for best results. At the outset we establish client priorities for managing website updates, and ensure that the solution we create meets those requirements. If this is an issue for you and your organization, please call. We can help. 816-452-4700.

www.KC-CWBO.org