Website and Database Development
Q: How did one university boost its alumni and donor levels?
By updating their web presence to better communicate with their target audience. Baker University needed to improve their outreach efforts to alumni, donors, and potentail donors. As part of their markeing strategy, they needed a re-design of the alumni portion of the University's website. The goals were to improve the message, simplify the navigation of the site, and to add more personality to the design of the site. The design challenge was to create a sub-site that looked different -- to visually cue the viewer they were entering a different area -- but not so dramatically different that it didn't relate to the rest of the University's student-oriented website. Baker turned to Motional Multimedia for help, and we delivered.
Click here to see the redesigned Baker Advancement site.