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Internet Strategies and Solutions for Selling to Consumers
 

Business Opportunities

 

MindMeld

Factory Outlet Mall

Santa's Workshop

Palmer's Walking Guides

Wholesale Meats

 

 

 

 

 

Business Opportunity:
Partnership for development (funding, resources, distribution) or purchase outright

Related Domain Names for Sale:
FactoryDirect.com [SOLD]
FactoryOutletMall.com
CheckUsFirst.com

Contact:
Nancy Zurbuchen

Overview

The strategy is to create an Internet portal for factory direct marketing. Portals are sites that aggregate and organize content. The potential payoff for recognized portals is significant, as portals account for seven out of the top ten Internet sites.

The logic for portals is similar to the physical world – by aggregating in a Factory Outlet Mall, all manufacturers benefit from the increase in traffic. In addition, consumers benefit from increased selection, easier comparison shopping, and reduced prices.

Comparison shopping is facilitated on the Internet not only by using search engines, but also by the new shopping robots, or "bots" as they are known. Bots are capable of searching for goods on hundreds of Web sites in seconds, putting unprecedented pressure on Web retailers to beat their competitors' prices. These bots will be the driving force behind the success of factory direct marketing because they will route consumers to the lowest priced marketers.

 Trends

According to the experts the online services that will do the best will "disintermediate" or "re-intermediate" the sales process. In English, that means cutting out the middlemen or substituting a more efficient one.

Our online survey results prove that many manufacturers are eager to sell direct. They want to be less dependent on existing channels. They also realize that they can use the Web to increase profit margins, liquidate obsolete and excess inventory, and test market new products within a fraction of the time of traditional methods.

According to Forrester Research Inc., business on the Internet reached $43 billion in 1998, and is expected to grow to $109 billion by the end of this year and a whopping $1.3 trillion by 2003.

The economics of this trend are unstoppable—factory direct Internet marketing and drop-ship delivery is the most efficient model to get many products to the end user.

Opportunity

We desire to partner with a company that will dedicate the marketing and resources needed to establish FactoryOutletMall.com as a portal site. The partner could provide funding only, technical resources, and/or become a value-added technology partner with the manufacturer by integrating product fulfillment and business processes.

Why partner with us?

  1. We have been collecting survey data from manufacturers and consumers since 1993 and understand this business model as well as anyone.
  2. We have already identified revenue sources, site features, and created the functional specs.
  3. We have extensive knowledge of e-commerce software development and have created many cutting-edge features that differentiate the sites.
  4. We own the single domain name that defines the category:   FactoryOutletMall.com
  5. We also own several additional domains that could be developed into vertical market portals utilizing much of the same software code, hardware and support infrastructure. The Web sites would be used to cross-pollinate each other. If the consumer can't find what they want at one site we point them to one of the others.
  6. We have reasonable expectations. Our goal is to retain a small equity stake and help implement the project.

We have been waiting for the appropriate time to exploit this opportunity and believe that now is the time due to these combined factors:

  1. Lack of a major online competitor in the off-price segment.
  2. Retailers' unwillingness to discount their products. (Major retailers aren't likely to be successful in this category because they are constrained by their existing brick and mortar infrastructures.)
  3. Success of Internet marketers in 1998, 1989, and the projected exponential growth.
  4. Manufacturers' understanding of the medium and their desire to sell direct.
  5. Reduced development costs, along with increased reliability and functionality of the technology.
  6. The desire of many companies to partner to obtain a competitive advantage.

Conclusion

The concept is solid, the technology and the Internet have progressed, and the market is primed. All of the pieces for success have come together, except for your participation. You now have that opportunity.

Contact Nancy Zurbuchen at Motional Images Multimedia.

Copyright 1998-2005, Motional Images Multimedia. All rights reserved.

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