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Business Opportunities
MindMeld
Factory Outlet Mall
Santa's Workshop
Palmer's Walking Guides
Wholesale Meats
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Business Opportunity:
Partnership (funding, technical, resources) or purchase outright
Related Domain Names for Sale:
SantasWorkshop.com
Frosty.com
Contact:
Nancy Zurbuchen
What does the term, "Santa's
Workshop" mean to you? The universal recognition of the term connotes many positive
things – warm and fuzzy feelings, a busily fun atmosphere, elves working together,
giving selflessly, a happy place -- but most of all Santa's Workshop is synonymous with
TOYS! Just ask any kid. And as adults, our psychological connection remains:
Santa's Workshop = toys, elves, fun.
Overview
The concept is to create a fun and useful site primarily for kids and busy adult
Christmas shoppers. The owner of the site could capitalize on all of the positive
associations to enticing people to visit the site as well as creating goodwill and trust
for the company name.
However, unlike any other site available today, this site would
specifically not be
another mall-style shopping experience. Here, the visitor would be able to comparison shop
among items, rather than by store name.
For instance, the visitor can choose to use the Toy and Gift Directory, a service that
allows the them to easily compare features and price between competing retailers and
manufacturers. Not only would the ease of comparison be unique, but the visitor could view
the toys and gifts according to the criteria important to them, i.e., age and sex of the
recipient, price range. Once a gift selection is made, the visitor is linked to the
advertiser's Web site for purchasing.
The resulting price and selection competition would establish SantasWorkshop.com as the
best gift resource on the Web.
Strategy
The initial strategy is to
build SantasWorkshop.com as an entertainment site to generate traffic and use the traffic
to generate revenue. By aggregating content providers – manufacturers
and retailers selling toys and gifts – a unique opportunity is created for consumers
to:
- easily compare price and availability on the same item between competing retailers and
manufacturers
- easily compare features of similar items from among the offerings of competing retailers
and manufacturers
- save time via a searchable database for branded gifts viewing only the toys and gifts of
interest
- obtain help with gift ideas by profiling the recipient (For example, by keying the
recipient's age, sex, interests, and the sender's price range, Santa could make
appropriate gift recommendations.)
- consult the "hottest gifts of the season" list
- have flexibility in their purchase options
- buy online from the advertiser's site
- buy using the advertiser's toll-free number
- print out a coupon for the product and locate the nearest retail store (The user's name
and address can be printed on the coupon, giving marketers a wealth of new data about
their customers)
- coupons can be customized (offers could be tested in real-time and by location)
- coupons can be controlled (a counter can be placed on the coupons so that a limited
number are printed)
- coupons can be OCR scanable
During the Holiday Season, SantasWorkshop.com can be
utilized to create a sense of community and ensure repeat visits by providing:
- free Electronic Greetings can be sent by visitors to friends, family, and co-workers
(choice of greetings would range from funny to inspirational; Christmas and New Year's to
Hanukkah)
- letters to and from Santa
- international "pen pals" for kids (Use electronic language interpreters to
enable kids from around the world to communicate)
- consumer reviews (opinions from parents and kids about specific toys)
- consumer ideas (online forum for kids to tell Santa [manufacturers] what they want.
Contests could be included for new toy ideas.)
- gift registry "Wish List" (Visitors could register online for favorite gifts,
clothing sizes and color preferences. Marketers get happier customers and fewer returns
– especially great for kids with out-of-town relatives.)
- a system for donating toys (Kids could donate new and used toys to Toys For Tots)
- reference listings or hot links for hard-to-find toys, gifts, antiques and collectibles
After the
Holiday Season, the traffic to the site can be leveraged
utilizing the site's infrastructure to:
- the site's infrastructure can be re-purposed for "couponing" and interactive promotions on
your other sites
- the infrastructure could also be just as effective with a more generic user interface
for year-long holidays promotions
- the traffic to the site could be pointed to other sites
- the site could simply be left up, with a change in graphics
- a reminder service could be incorporated so that this service is top-of-mind for all
gift giving occasions (the user would indicate important dates and be notified via E-mail)
- send early notices to the database that was obtained from visitors to the site for the
upcoming Holiday Season to help ensure return visits (for example, reminders of letters
the Santa, special promotions)
Conclusion
Santa's Workshop domain name offers a
unique opportunity to make your company (or your advertisers) brand synonymous with Santa
and Christmas:
- Santa's Workshop has world wide name recognition and thus millions of dollars of equity.
- Santa@SantasWorkshop.com makes a great e-mail address.
- Use of the domain name as a gift referral service is a natural.
What better tool than SantasWorkshop.com to create a long term relationship with your
future customers?
The growth rate and acceptance of the Web
as a marketplace indicates that this proposal could represent a significant opportunity. As there are a number of ideas contained in this proposal, of which only
a few may fit into your strategy, contact us to discuss these opportunities further.
Contact
Nancy
Zurbuchen at Motional Images Multimedia.
Copyright 1998-2005, Motional Images Multimedia. All rights
reserved.
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