Walking Guides Opportunity

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Business Opportunity:
Single sponsorship of entire Web sites that are geographically specific, available for both existing Walking Guides and custom Guides made for your area.

Contact:
Nancy Zurbuchen

Overview

The Palmer Walking Guides have been researched and developed by Tom Palmer over the course of several years. They are Web sites that have been specifically designed for enjoying on foot some of the best large and small cities in the country.

Now, you can choose to sponsor an entire site -- they have been designed for single sponsors, and are truly a new and unique way for your organization to advertise on the internet.

Ideas for Promoting Your Company

Consider this alternative to paying big bucks for that little skinny banner ad:

Imagine an internet site with over 50 pages packed full of local information that is useful to both residents and travelers. Virtually every page begins with a message from your company.

or . . . a pre-existing internet site that you can customize and use as a value-added service for customers or members of your organization.

Because you occupy ALL of the advertising space within a particular Guide, you have these opportunities:

you can use it as a tool to enhance and support your existing marketing efforts
it can be used as a promotion, changing when the promo is over
if you're in the right situation, you can get most of the cost reimbursed through co-op revenues from your manufacturers or vendors for placing their logos and products on the site
you can link the Guide to your own Web site or use it to add value to other information you are making available.

In addition, you can include the Guide's internet address on your promotional materials to give people an additional reason to learn about you and come away with the feeling that they have gained something valuable in the process.

More About the Guides

Tom has selected a dozen or so of the country's most well-known shopping and entertainment districts to become the subjects of tourism-related internet guides. The areas which have been chosen are famous for their pleasant atmosphere, inviting businesses and, most-importantly, their highly-walkable nature. Specifically, Palmer's Guides are concerned with prime tourism destinations where visitors will be outside, on foot and in need of orientation. They are designed to help the pedestrian tourists in these unique places find convenient ways to access the many resources around them.

Conclusion

Take a moment to view a couple of the Guides (links below) to see how unique and enticing they really are by clicking below. But don't get so engrossed that you forget to return and inquire about sponsorship!

The Palmer's Guide Travel Center

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