We managed the implementation of their first e-commerce Web site (HallmarkConnections.com.) The responsibilities included project management, marketing, budgeting, strategic planning, scheduling, information design, vendor selection, and contract negotiations. In March 1998 this site was listed as one of the top 20 commerce sites on the Internet.

In addition to the transactional Web site, complete end-to-end automation of the supply chain was designed. This included the Web-based product fulfillment system to support multiple drop ship vendors, real-time inventory tracking, and self-serve customer service systems (an Extranet.) This enabled customers and suppliers to create and modify orders in real-time, as well as eliminating back orders because inventory control was also real-time.