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Anheuser-Busch |
Business-to-Business Sales Promotion This interactive CD-ROM was designed as a sales tool for use in the field. It presented the product (exercise equipment) in an organized and visually pleasing way to the customer (owners of commercial gyms.) For the company representative, it was an interactive tool that automatically suggested equipment configuration based on specified price range, clientele, and space requirements. It also could generate a complete purchase order on the spot. Sample navigation screen:
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